OUR STORY

A tea business still evolving.

Eric’s tea journey came first. The Fragrant Cup followed in 2009. At its heart is a simple pleasure: sharing beautiful tea and seeing where the conversation goes.

Explore our teas

Founded

The beginning

  • Sold many different Chinese and Taiwanese teas
  • Focused on selling tea online and in-person
  • Focused on doing private sessions, tastings / events

Many iterations of The Fragrant Cup

  1. 2009Online store & locally
  2. 2013 – 2019Wholesale mainly Anhua Heicha
  3. Participated in Group Pre-order for Korean teas
  4. 2020 – 2025Managed Group Pre-order – TeaBuy Korea – morningcranetea.org (opens in a new tab)

Current

Focusing on creating a community around tea

Sell tea via local stores

Tea Gatherings

Classes

Future

  • TikTok StoreFirst to buy on a live gets private Google Meet to learn history, learn brewing, and how to appreciate the tea
  • Wholesale Korean tea
  • SubscriptionBuy tea cup for gatherings · Buy Gaiwan for classes · Buy Teapot set for Private lessons
  • Tea ClubWith select, higher end / rare / more expensive teas
  • Jigsaw PuzzlesWith tea education